Vitasoy strategic planning essay

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Vitasoy strategic planning essay

It is also a listed company which manufacture and sale of food and beverages. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school.

K S Lo has a dream to produce high protein milk alternative for Chinese people with affordable price. Vitasoy — a nutritious, high-protein soymilk drink was born on March 9, in Hong Kong. Because of perishable nature, Dr.

Lo sell soymilk and delivered soymilk freshly. Insterilization technology was included in producing Vitasoy which helps the drinks to be kept without the need of refrigeration.

Background. Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” in , with an intention to provide consumers with an affordable nutritious and high-protein soymilk drink. Background. Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” in , with an intention to provide consumers . Strategic Management Analysis in Vitasoy Essay. Company overview Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong. It is also a listed company which manufacture and sale of food and beverages.

It is the first company to adopt Tetra Pak packing technology for manufacturing soymilk in Technology which included UHT Ultra High Temperature sterilization, aseptic cartons packing which ensure products can be kept for months without refrigeration The company became a famous brand name in Hong Kong and they expend their market to overseas markets from s.

The famous brands in Natural soybean category includes its best sale product — Vitasoy and with various flavored malt, rad bean, coconut, melon, chocolate and moreCalci-Plus soymilk with high calcium and low fatsSan Sui Tofu.

For Dairy Milk category, Vita Chocolate milk and Vita fresh milk are the most successful brands in the market.

STEP 7: VRIO Analysis of Vitasoy Strategic Planning:

Vita Tsing Sum Zhan is focus on ready-to-drink herbal drink. A retailer own-brand is a product or service that either carries the brand of the retailer or a separate brand name that is controlled by the retailer. This brand usually charge for lower price than other brand. Another major threat is new beverage introduced by Supermarkets.

Supermarkets seek for high profit margin beverage from oversea. This motion may increase the rivalry in the market. Competitive Rivalry The competence of beverages market is very fierce. Hi-C, Nestea, Healthworks are some of the brands owned by Coca-cola.

Hi-C is the weapon from Coca-Cola to threaten Vitasoy. It produces the similar carton packages of soy drink and tea, targeted teenagers and lower price to against Vitasoy.

There is no obvious difference between those brands, many people choose Vitasoy just because it is the flavor of childhood. Supplier Bargaining Power To produce soymilk, the most important component is soy bean.

To reduce the stress of soybean price, the company purchased soybean farm in northeast China to solve the part of demand. Sugar and tea are also the keys to good taste, future options are used for the purchase, this action helps the company to avoid the rapidly increase in raw material price.Background.

Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” in , with an intention to provide consumers .

Vitasoy strategic planning essay

STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Vitasoy Strategic Planning Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry.

Hospital Authority (HA) as the largest health care provider in Hong Kong suffers the serious brain-drain problem in recent years.

That is the severe shortfall of doctors and the problem will persist and become a challenge for HA in the coming years. The Group operates the following subsidy around the world, Vitasoy Hong Kong, Vitasoy China which produces and sale of Vitasoy (Soymilk) and Vita products (i.e.

milk, tea and water). Vitasoy Australia, Vitasoy US produce and sale of Vitasoy (Soymilk) and Tofu in Australia and United States.

Importance of Strategic Planning - Essay Example

Importance of Strategic Planning. Strategic planning is a process in an organizational culture in which a strategy is defined or a direction is set and then business decisions are taken for allocation of the business resources and .

Strategic planning is a process to produce innovative and creative ideas which serve as the core framework for the company and designing its’ future. Strategic planning can have an immediate influence on your company and organization.

Vitasoy Strategic Planning Case Study Solution and Analysis of Harvard Case Studies