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Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Drawing a motivation chart of the key players and their priorities from the case study description.
Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - Northwest Airlines Confronts Change Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.
Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.
Make a time line of the events and issues in the case study. Time line also provides an insight into the progressive challenges the company is facing in the case study.
Focus on the following - Zero down on the central problem and two to five related problems in the case study. SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Business environments are often complex and require holistic solutions.
You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.
You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand.
You have to recommend business unit level recommendations. For example you can recommend a low cost strategy but the company core competency is design differentiation. Case study solutions can also provide recommendation for the business manager or leader described in the business case study.
Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.
Implementation framework differentiates good case study solutions from great case study solutions.ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao, St.
John’s University, Jamaica, NY, USA Robert J. Mockler, St. John’s University, Jamaica, NY, USA Dorothy G. Dologite, Baruch College, New York, NY, USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the .
Describes the leadership role of Northwest Airlines' chairman and his key organizational development "lieutenant" during five years of major change and pressure During this time the airline was confronted with major customer service problems, the merger with Republic, and the crash of .
You can change your cookie settings at any time but parts of our site will not function correctly without them. Describes the leadership of Northwest Airlines President and his key organizational development “lieutenant” during five years of great change and pressure – from to During this time the airline with major customers service problems was faced with .
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