Efficient and effective delivery of consistent and powerful brand messages requires inter-organization and cross-platform alignment. This session will establish why IMC should not be considered an option, but an imperative.
Social media, and so on Integrated Marketing Communication - Let us now understand what does integrated marketing communication mean?
Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness.
Let us go through various components of Integrated Marketing Communication: The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market.
It is essential for marketers to understand the brand, its offerings and end-users. You need to know the needs, attitudes and expectations of the target customers.
The Corporate Culture - The features of products and services ought to be in line with the work culture of the organization. Let us understand it with the help of an example.
Naturally its products need to be eco friendly and biodegradable, in lines with the vision of the organization. Brand Focus - Brand Focus represents the corporate identity of the brand. Consumer Experience - Marketers need to focus on consumer experience which refers to what the customers feel about the product.
A consumer is likely to pick up a product which has good packaging and looks attractive. Products need to meet and exceed customer expectations. Communication Tools - Communication tools include various modes of promoting a particular brand such as advertising, direct selling, promoting through social media such as facebook, twitter, orkut and so on.
Promotional Tools - Brands are promoted through various promotional tools such as trade promotions, personal selling and so on. Organizations need to strengthen their relationship with customers and external clients. Integration Tools - Organizations need to keep a regular track on customer feedbacks and reviews.
You need to have specific software like customer relationship management CRM which helps in measuring the effectiveness of various integrated marketing communications tools.
Integrated marketing communication enables all aspects of marketing mix to work together in harmony to promote a particular product or service effectively among end-users.Promotion: Integrated Marketing Communication (IMC) Learning Outcomes.
Explain integrated marketing communication (IMC) Only through marketing communications may an organization find ways to appeal to certain segments, differentiate its product, and create enduring brand loyalty. if a business does not plan to handle sales online, there.
Integrated Marketing Communications It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run.
Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization. This Integrated Marketing Communication plan describes in detail the strategy of Coca Cola to increase sales by effective marketing communication.
Factors like Coca Cola’s new brand platform and social marketing are included. An integrated marketing communications plan must include a qualitative and quantitative market research section. These sections provide information about who your target audience is and guides your strategy and tactics.
Integrated Marketing Communication Plan Template – 10+ Free Word, Excel, PDF Format Download. The desire to attain perfect dissemination of products information to the target clients despite the use various marketing strategies can be achieved with an integrated marketing communication plan.
An integrated marketing communications plan, whether conducted with an integrated marketing agency in London, or constructed by your sales team, can join the dots in branding. Your blog posts feed directly into your email marketing campaign, and supplement your activity on social media.