Identify where you are right now based on metrics or attributes. Identify the gap between where you are and where you want to be.
Maximize SEO traffic and response rates for pcitraining.
Test and scale new enrollment and conversion channels, including online advertising, web events and campus events, social media and the use of our admissions team and CRM for new student enrollment and student retention.
Develop standard tools and processes ex. Collaborate with key internal stakeholders to compress the cycle time of our marketing efforts. Manage a pipeline of marketing tests and experiments to increase the conversion rates and decrease the overall cost per enrollment for the college accordingly.
Manage systems and processes to ensure marketing and communication initiatives are effectively prioritized, executed, and evaluated. Oversee campus-driven social media efforts and blog updates.
Manage an annual remarketing calendar. Demonstrated ability to rapidly develop and prototype new ideas, test their impact and course-correct as needed. Excellent communication, collaboration and influencing skills.
Experience working in a regulated environment or accredited college is a plus. Hands-on experience managing online channels for digital advertising, social media, email and outbound sales efforts. Plans, executes and submits projects, people and programs for national industry awards.
Works with a variety of sources, including HNTB leadership, project teams and clients to source projects and award opportunities and develop the entries.
Develops geographic specific email publications, including content development, working with graphics group on email development and list creation. Excellent writing, editing and oral communications skills. A thorough knowledge of AP style.
Able to work collaboratively with those within the communications group as well as other internal clients. Able to manage and prioritize multiple projects, deadlines and budgets.
Posted November 13 Write a wide variety of marketing materials, including press releases, promotional emails, website copy, direct mail copy and other projects in automotive and other industries.
Assist with sending out regular emails through an email management system to audiences in several brands. Social media postings for one or more brands. Maintain the quality of existing online courses and website content by editing and upgrading content to match new trends, best practices, and changing regulations.
Work with Content Manager to scope, outline, research, and write course content. Excellent writing and editing skills, with an emphasis on creating easy-to-understand material. Self-starter who manages time and organizational skills with a great attitude. Understanding of how to create content that tells a compelling story to the desired audience.
Ability to work on multiple projects simultaneously and prioritize work to meet commitments. Strong research skills and attention to detail.
Superb interpersonal and communication skills. Knowledge of email marketing systems such as Constant Contactand social media and reporting tools Google Analytics is a plus.
Draft business requirements for the projects, as a key stakeholder in the solution. Consult and advise at key inflection points in the project development to ensure the solution end state is as the strategist envisioned.
Draft interactive briefs for email and mobile campaigns to provide direction to creative teams for products, content, offers, key messaging, etc. Lead client teams through journey mapping and business consulting workshops to develop long-term plans and identify gaps in customer experiences.
Analyze campaigns, subscriber data and other reporting such as Google Analytics, Tableau, etc. Review campaign metrics in SFMC to determine campaign success and opportunities for improvement.
Work in conjunction with the Analytics and Insights team to deliver ROI forecasts for the any program recommendations. Comfortable with public speaking and delivering presentations to small and large groups.This is known as competitive analysis.
You want to make sure shoppers have a reason to pick you over everyone else. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.
In this chapter.
3-month online certificate digital marketing course for working professionals - Digital Marketing Social Media. Learn more about our digital mktg programs. ESG (environmental, social and governance) is a generic term used in capital markets and used by investors to evaluate corporate behaviour and to determine the .
Social media marketing is an integral element of 21st-century business. However, the literature on social media marketing remains fragmented and is focused on isolated issues, such as tactics for effective communication. Using SWOT for Social Media Strategy. November 26, by Jacob Morgan 8 Comments.
If you have ever taken a marketing or a business class then you may remember what SWOT stands for. Using a SWOT analysis is a great way to break down and analyze a particular strategy. Today I’m going to talk about using using . "[An] absolutely fascinating and sobering quest into the fantastic differences between the world as it is and the world as it is portrayed in the statistics the media use.