Alphabet, the parent company of Google is among the leading players in the technology industry. Its core business is Google but apart from Google, the brand also owns several other businesses many of them unrelated to its core business. Despite being a young brand, it has achieved faster growth which is a result of its focus on innovation.
Socio-cultural pestel includes distribution of population according different age group, sex, religion, income etc. All these features can have an impact on our company, as distribution of computer games in an area, where people are not interested in computer games is not target area, as sales would not be high enough to create siginficant profit, or profit at all.
The desired area which our company should focuse is area with average age between 10 and 20, as this age group is highly intersted in playing computer games and are able to operate computers and game consoles. The best way how to pick the best market is to do research of the area for future business.
Population Census is the ideal dokumentwhich provides our company with all needed information for sucesfull business and healthy profit. Economical PESTEL incudes factors as inflation, prices of competition, taxation and addtitionla charges for importing patrs from foreign countries, and overall economical situation in the country.
This type of PESTEL is highly important for Alphabet Games, as it affects prices of its products, which go higher, if competition has much higher prices, higher taxes or Alphabet swoth and pestel analysis inflation. We will write a custom essay sample on Alphabet Swoth and Pestel or any similar topic specifically for you Do Not Waste HIRE WRITER The best way how to adjust prices for customer making our products desirable is to carry out research on montlhly bases to make sure that prices are correct, reasonable, but still making profit.
Technological factor is another type of PESTEL which Alphabet Games should be aware of, as technology keeps changing, new game consoles, computers and game softwares are being intoroduced on daily bases.
Products of our company has to be up-to-date with the correct software which could be played on any type of new game device. It would be useless to produce games with an old graphic, or old flash software as customers would not be interested in buying them, as competition produces games with the newest technology and graphics.
This factor includes laws, policies, age restrictions or any neccessary lables on packaging of product. This factor is important for our company as well, as all laws needs to be watched and followed.
This will affect profit and could cause serious financial damage. Also all packaging has to be labeled with correct marks and sighns as age restriction label, epilepsy warning labels etc.
Everybody knows what to do, staff is motivated and willing to work.
Quality All these factors are reflected on quality of our products and services. Competitvness, Reputation Alphabet Games can easy compete with other compnieswhich regard us as an equal competitor. Flexibility Company is flexible and very well reacts to changes on market.
Weaknesses Alphabet Games has also its weaknesses. Recruting When new staff is recruited, skills and quality of work is not the priority for getting the job, but motivation and passion. This issues has to be solved as soon as possible, as the production and results are the most importatn factors for our company.
Organisational structure Company has no organisation divison. There is 25 members of staff and 3 leaders, but no Office manager or at least supervisor. It would be highly usefull if authority would be present in the Office all the time, to supervise team making sure everything i sup-to-date, paperwork is filled out properly, procedures followed and that no employee is behind with the work.
Also HR department could be createdwhich would support staff providing training or doing recruitment etc.
Opportunities New Market Alphabet games could expand, by expanding online shop, in order to target oversees markets and new customers. New Tehnnology New Technologies could be used for developing new types of games to attract customers and to be more competitive with other companies.
Co-operation As Alphabet Games company already co-operates with film makers, this could really help promotion and advertising. Advertisment of our new games could be played before any film in cinema, so people would be aware of products. Merging Because some big compnies merges with other companies, our company, even i tis sucesfull and produces considerable profit, merging with the same size company would not be bad idea.
This would bring new ideas, new people, customers and suppliers from both companies together. All these opportunities would rise profit and would guarantee an expansion to our company.
Threats Competition External threats for our company are expanding big companies, as they could expand so much that they would overtake whole market and demand for our producst would not be enough to support Alphabet Games company.
Consequently, competitors would prodduce games in demand, meanwhile our company would be producing old fashion games, which is nobody interested in. Piracy Piracy is nother problem which our company has to face, as more and more games including our games are available online to dawnload for free.
The best way how to sort this problem out is to employ one person to visit the most frequent visited piracy pages to delete them from the list. Economic Situation If economic situation gets worse, for example recession, people would not be able to afford our products and profit of Alphabet Games would lower.
This threat could be resolved by monitoring the economic siatuation; and altering prices according results.Pestel Analysis of Maldives; Pestel Analysis of Maldives.
Words Apr 1st Katarínka Pestel forces SWOT Analysis of Alphabet Games SWOT Analysis Guidelines Report Alphabet Games Obsah ashio-midori.com 1 B.
SWOT Analysis 2 ashio-midori.comhts 2 ashio-midori.comsses 3 ashio-midori.coms 4 ashio-midori.com Analysis Guidelines 6 Index 8 References 9 Books 9 Internet 9 Notes 9 ashio-midori.com Free Essay: Katarínka Pestel forces SWOT Analysis of Alphabet Games SWOT Analysis Guidelines Report Alphabet Games Obsah ashio-midori.com 1 B.
SWOT Analysis . Alphabet Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization.
PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Alphabet Inc. A SWOT analysis measures a business unit; a PEST analysis measures trends and changes in the market.
A SWOT analysis is a subjective assessment of information about the business that is organized using the SWOT format into a logical order that helps understanding, presentation, discussion and . An in depth analysis of the business Alphabet Games has been conducted to assess the market activity of the business and assess the company’s current position within the industry, this will supply information on the future potential position for the business and viability on tactical and strategic planning.
Alphabet Inc. (Google) Report contains a full version of Alphabet (Google) SWOT Analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Alphabet Inc.